"THE INSIGHT
During the race, each runner on the team runs and passes the “Tasuki”, a cloth sash baton, to the next runner. The Tasuki is the symbol of the strong bond and will of the teammates. Ekiden and the passing of the Tasuki resonate with the Japanese people’s mentality of uniting the team’s spirit.
THE IDEA: NIKE TASUKI TWITTER
We set up an official Nike Running Twitter account and kicked it off with a fun Ekiden event. First, we collected cheering tweets and sewed strong and passionate ones onto individual tasukis for each team."
Just seen this project over the W+K Tokyo blog. We like it!
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