Shotcaller: Hiroshi Fujiwara

"Unbeknownst to most stateside, the low-key 40-year-old man sitting before me playing his Nintendo DS is the O.G. of Japanese streetwear. That is to say, Hiroshi Fujiwara is your favorite tastemaker’s favorite tastemaker. We are with HF in the mountains of Hokkaido, far from Tokyo, where his devotees have been known to bow at his size-nine feet. The DJ-turned-designer pioneered the limited-edition craze in collaborations with Nike (HTM), Burton (iDiom), and Levi’s (Fenom), while also developing fly brands of his own like GoodEnough and Head Porter. Along the way, he’s made music with Eric Clapton, mentored a kid named Nigo, and even popped up next to Scarlett Johansson in Lost In Translation. In between snowboarding runs and onsen hot springs, the mysterious connoisseur of cool revealed why he doesn’t want to tap into anything, but ends up tapping into everything...."

Questo l'incipit dell'intervista da leggere con estrema attenzione, sempre se si ha voglia di capire un fenomeno che si è prodotto in questi anni e che non si ferma certo qui. Mentore di tutta la nuova generazione di stilisti/artisti/djs/produttori/coolhunter ecc ecc, Fujiwara dimostra con i fatti, di avere una, se non due marce in più. Trovate l'intera intervista (by Jeff Staple, un altro habitué del blog...) sul sito di Complex Mag.