Tuesday, May 23, 2006
Nike x Apple: Nike+iPod Sport Kit
Now this is one extremely powerful collaboration. Nike has teamed up with computing/electronic powerhouse Apple Inc. to produce the Nike+iPod Sport Kit. This Sport Kit works by placing the newly developed Sport Kit Sensor into the insole of a Nike+ Running Sneaker, this sensor then communicates with your iPod Nano (which is also fastened to your body somewhere) to provide runners with important activity information about their run.
I'd have to guess that this product is targted towards city's like NYC whose population is health concious and tech savvy.
Prendo ed incollo pari pari la news apparsa sul sito Kix&TheCity.
Sembra fantascienza ma non lo è. ;-)