Wednesday, January 26, 2011

Creativity | W+K Platform

We just discovered this new project made by those genius at Wieden+Kennedy, simply called "Platform". What is Platform? We copied and pasted this sort of manifesto:
- We need to change our attitude about “tomorrow never comes, so we don’t worry about it.”
- We were late getting to the digital party, so want to make sure we are well ahead in the ‘post digital’ age.
- We are changing our relationships with digital technologies to an attitude that is more concerned with being human, than with being digital.
- We need to explore the interplay between digital and cultural systems, between cyberspace and real space, between virtual and augmented reality and between mixed reality in social and physical communication.

We'll keep constantly our eyes on this webiste in the next months. We're sure it'll be really inspiring.

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