Wednesday, October 15, 2008


A couple of weeks ago we posted few pictures of their
Pop Up Store in the wild Brick Lane. Now we present
the 2008 Fall/Winter collection of the London based
Steetwear label SECOND SON titled The Past is So Hot
Right Now.

For this season they've updated their particular local
heritage with a dash of English Humour. Victorian
monograms meet modern logos, traditional Scottish Fairisle
knitting patterns and traditional English bad weather sit
side by side on t-shirts, a heraldic crest boasts high fives
and wolves alongside a motto traslated by a Oxford Uni-
versity Latin Professor (no BS), and brand new designs
are So Last Season.
Shot at two old country manor houses in Norfolk, we see
some nice cameo efforts by Nash Money and Raskitt in a
finely executed lookbook of the upcoming collection. The
first delivery consists of graphic tees and sweatshirts
alongside an updated version of their popular Regular
selvedge denim and the new, slightly slimmer and more
tapered, Stealth jeans.
More cut 'n' sew products will follow later in the season so
be sure to check out the Second Son's list of retailers.

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