SECOND SON 2008 FALL/WINTER COLLECTION PT. 1

A couple of weeks ago we posted few pictures of their

Pop Up Store in the wild Brick Lane. Now we present

the 2008 Fall/Winter collection of the London based

Steetwear label SECOND SON titled The Past is So Hot

Right Now.

For this season they've updated their particular local

heritage with a dash of English Humour. Victorian

monograms meet modern logos, traditional Scottish Fairisle

knitting patterns and traditional English bad weather sit

side by side on t-shirts, a heraldic crest boasts high fives

and wolves alongside a motto traslated by a Oxford Uni-

versity Latin Professor (no BS), and brand new designs

are So Last Season.

Shot at two old country manor houses in Norfolk, we see

some nice cameo efforts by Nash Money and Raskitt in a

finely executed lookbook of the upcoming collection. The

first delivery consists of graphic tees and sweatshirts

alongside an updated version of their popular Regular

selvedge denim and the new, slightly slimmer and more

tapered, Stealth jeans.

More cut 'n' sew products will follow later in the season so

be sure to check out the Second Son's list of retailers.